Our starting point was to revisit Michael’s existing website and look at what could be done differently.
We suggested adding a few new sections so the website would provide more detail than before.
The new site has an About section that tells Michael’s story and gives his credentials so people can start to build a relationship with the person behind the lens. We added a case study section so people can see the diversity of work Michael undertakes.
We suggested to Michael that he offered his studio for hire to create an additional revenue stream for the business. He liked our suggestion so this was another element we added.
Perhaps the most complex development work the site needed was the way the photographs are handled and displayed. Every image on the site retains its original aspect ratio so the integrity and beauty of the shot is never compromised. At the same time, a simple tagging system means it is easy for Michael to add new images to the site on whatever page he wants.
When it came to the look of the site, we deliberately kept it very simple so the photography is always to the fore.